They might not know what a web browser actually is (lol) but they at least know what they use (they will more than likely know this from the application icon they see everytime). I don't understand how that could be too far? I don't even understand their use anyway? The way I see it is, now-a-days, the average consumer would know which browser they use to browse the Internet (Internet Explorer, Firefox, etc). I'm thinking for the consumer who hasn't learned to right-click outside Word and Internet Explorer so far ) (and that's quite a lot of people unfortunately)
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